Kate Farms is a nutrition company focused on providing plant-based formulas that support a variety of nutritional needs. As one of the designers on the account, I worked closely with the Kate Farms team across packaging design, production mechanicals, and print management, serving as an extension of their internal design team.

With the launch of Kate Farms Glucose, our collaboration extended beyond the physical product into a digital campaign. Designed to introduce the new formula, highlight its benefits, and connect customers with the product through online retail channels, particularly Amazon and e-commerce.

Launching a new nutritional product meant communicating its benefits clearly while maintaining the trust and consistency of the established Kate Farms brand. We needed to introduce Kate Farms Glucose to an audience interested in health, fitness, and glucose-conscious nutrition while making the product's features and benefits easy to understand.

Building on our established relationship with Kate Farms, we extended the existing packaging design into a cohesive campaign centered on health, wellness, and active lifestyles.

I helped develop an art direction and created assets that brought the new Glucose Support into a digital environment. The art direction leaned into the colors of the packaging and the "green wave" meant to be visual aura that flows with our people when they're on Kate Farms.