Bulletproof is a health and wellness brand offering products ranging from protein powders and granola bars to coffee and supplements. At Rupert, I led packaging design and production across more than 160 SKUs, helping bring a refreshed brand identity to retail shelves.

The challenge was to execute a large-scale rebrand within three months while maintaining consistency across diverse products, packaging formats, and international print vendors. Each product needed to feel unique while staying true to Bulletproof's evolving brand identity.

I managed the packaging design process from concept through print production, overseeing fellow designers, coordinating with overseas printers, and ensuring brand consistency across every SKU. Through organized workflows, detailed production files, and rigorous print quality control, we delivered a cohesive packaging system across the product line within the tight rebrand timeline.